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The Red One camera is the first digital movie camera that matches the detail and richness of analog film. It records motion in an amazing 4,096 (4K) lines of horizontal resolution and 2,304 lines of vertical (hi def digital movies like Sin City and the Star Wars prequels top out at 1,920 by 1,080, just like your HDTV) By contrast, 35-millimeter stock has a visual resolution roughly equivalent to 4K. Which means Red delivers all the crispness and clarity of analog, but it’s easier to use and more affordable. It threatens to make 35mm movie film obsolete. Red is being used on at least 40 features. Steven Soderbergh, the Oscar-winning director borrowed two prototypes to shoot his Che Guevara biopics, which premiered at Cannes Film Festival and later purchased three for his film The Informant. Peter Jackson, of the Lord of the Rings fame, bought four. Director Doug Liman used a Red on Jumper. Peter Hyams used one in his upcoming Beyond a Reasonable Doubt. And the list is growing daily. Digital cinema that’s all but indistinguishable from film is here. But again, technology is only as creative as those who use it. We embrace these advances because they allow us more freedom and to attain new levels of affordability. Mike Berkofsky points out that film for movies is scanned to 4K for editing, special effects and final color grading while the Red is already at 4K thus saving a generation of sharpness and detail. 
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